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ABOUT THE FOUNDER

I have always been fascinated by organisational dynamics and the impact people have on success.

With over 20 years of experience, I have built a career focused on the connection between strategy, leadership and people, supporting organisations and leaders through periods of change, growth and repositioning.

 

Throughout my career, I have specialised in integrating the human dimension into strategic decision-making, creating solutions with real and sustainable impact.

I believe strong organisations are built by aligned people who are aware of their role and responsible for the impact they create. It is with this conviction that I work in the areas of leadership, communication and organisational development, through a practical, structured and results-oriented approach.

In 2019, I founded Peppermint to support organisations in thriving through strategic consulting, training, coaching and the development of people and teams across Human Resources and Communication.

Transforming people is the first step towards transforming organisations.


Joana Castro Pereira

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©2026 PEPPERMINT

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